Mountain Provisions Celebrating Four Years

June 2020

Countryside Village RetirementOwner Bryant Helgeland of Mountain Provisions, an outdoor store on the Plaza, was fairly confident that retail stores would be allowed to open in mid-May and he actually spent most of March and April re-stocking the store ready for the onslaught. After so much cabin fever for the last six weeks, Ashland residents are hungry for the great outdoors, and Mountain Provisions is the place to start.

“We are the premier source for outdoor equipment and clothing in Ashland,” Bryant said. “But premier doesn’t mean overpricing. Everything we sell is at MSRP (manfacturer’s suggested retail price). Some of the larger gear we sell is expensive, but not any more expensive than at any other shop for the same gear.”

Bryant’s knowledge of and love for the outdoors started early. “I slept in a tent for the first time at six weeks old,” he said. “I spent many summers in YMCA camps, first as a camper, then as a counselor. In 2001 I took a semester course in Patagonia with the National Outdoor Leadership School (NOLS) program. After school, I moved to Ashland to further my career in the outdoor industry and became a buyer for an outdoor company here in town.”

In May 2016 Bryant ventured out on his own and opened Mountain Provisions. He’s particular about what he carries.

“We understand that there are lots of great products and companies out there,” he said. “We can’t carry everything, nor do we want to. We actively choose the best products to fulfill your needs, focusing on well-made, responsibly-sourced, eco-friendly, light-weight, and durable goods. We are proud of whom we choose to partner with, and you can wear it with pride. Whether you’re gearing up for your next adventure, updating your seasonal wardrobe, or just perusing new gear, we have you covered.”

Bryant and his staff love to talk about the outdoors. Want some tips on how to wash your sleeping bag? Does your tent or pack have any new critter holes? Do all your pack and tent zippers still work? Did you dry out your filter before storing it for the winter? Did it freeze? These and any other topics are welcome for discussion.

When it comes to economic recovery after the COVID-19 crisis, Bryant was adamant that we’ll get through this.

“The soul of Ashland is dependent on the service industry and local businesses,” he said. “It’s important that everyone patronize their local restaurants and shops. They are your neighbors and friends. Sure, you can order things on the Internet and get it a little faster and give money to the richest man on the planet. I’m sure he’s set for a while and doesn’t need any more of your money in the short term. Your friends and neighbors do.”

Mountain Provisions is located at 27 N. Main (down from Gold & Gems). For info, call 541-708-6350 or go to You can also see them on Facebook.