TAKING THE HASSLE OUT OF BEING A LANDLORD

Being a landlord is not for everyone, which is where McCracken Property Management can come in handy. Owner Sylvie McCracken has lived in Ashland since 2016 but would come here often to visit her late uncle, who was an actor at the Shakespeare Festival.

“I always wanted to move to Ashland but my prior career was very Hollywood dependent,” Sylvie said. “I eventually built my first business online so that I could work from wherever. That ‘wherever’ became Ashland after a brief detour to the Middle East. I was raised in Argentina, and real estate investing was not something I grew up learning about, but as a 20-something in Los Angeles, watching appreciation happen seemingly every five minutes, I knew it was something I eventually wanted to jump into. My very first property purchase was in Ashland and I was quickly hooked on learning as much as I could as I became an accidental landlord. Eventually most of my time was being spent in this arena, and it became clear that there was a need for property management with a fresh approach.”

An interesting side note: Sylvie’s three kids were born on three different continents.

At McCracken Property Management, they tackle short-term, mid-term, and long-term rental management designed for investors by investors.

“We know what it’s like to be an owner in- or out-of-state that relies on your property manager to take care of your asset like it’s our own,” she said. “We offer a full suite of services to maximize your rental income while minimizing your workload. From comprehensive tenant screening and legal compliance to 24/7 maintenance support and proactive rent collection, we handle every detail so you can enjoy passive income without the stress. Whether you need tenant placement or full-service management, our strategic approach ensures your property remains profitable and protected. We provide stress-free property management tailored to your investment goals.”

Sylvie finds property management a rewarding career. “I love bringing the skills and talents from both my Hollywood career and my online businesses to this industry and helping both investors in the Rogue Valley grow their portfolios as well as tenants find homes they feel proud to live in,” she said. “We provide prompt responses to both owners and tenants, and we use trust accounts and are fully licensed in the state of Oregon. We take care of everything so you can be hands off and simply review your statement every month instead of calling every plumber in town in hopes to get a call back.” 

The company makes sure small repairs are being taken care of, instead of turning into costly repairs down the road. Tenants and guests can expect a warm and friendly team to be receptive to their needs and make sure they feel welcome in their new home.

“For our short-term rental clients, we have an in-house cleaning crew which means more competitive pricing and better quality control during turns between guests,” Sylvie said. “We also offer design and setup services. Most short-term rental managers are simply co-hosts, while we are fully licensed property managers. The use of client trust accounts and proper reporting is one of the things that we hear most often from our clients as to why they decided to switch to us for short-term rental management. Our long-term rental clients are often surprised by our response time. This is not only because we have a high standard of excellence for our team but also because we have an unfair advantage since our team is already on call 24/7 for short-term rentals so our long-term rental clients and tenants benefit from this as well. We are also investors ourselves both in and out of state which makes us keenly aware of what type of communication, reporting and all-around care our clients expect from us. We are well versed in real estate investing and can help our clients meet their short- and long-term goals.”

For more information, call 541-631-4090. You can also see them at mccrackenrentals.com  and at mccrackenvacationrentals.com, and on Facebook and Instagram.