The Human Bean Celebrates 23 Years in Ashland

October 2021

Human BeanWhen Dan and Rhonda Hawkins teamed up with their high school friend Tom Casey and his wife Tami in 1998 in pursuit of a fast and friendly gourmet espresso dream, little did the lifelong residents of the Rogue Valley know that The Human Bean would eventually expand to over 125 locations across the country.

“Ashland didn’t have a drive-thru at that time and given the diverse and eclectic mix of amazing retail options and residents, it was the perfect place to plant the first bean,” Rhonda said. “The Ashland drive-thru at 1980 Highway 99 will always hold a special place in the heart and soul of everyone at The Human Bean.”

Dan always had a passion for great coffee. After graduating from University of Oregon, he attended several specialty coffee tradeshows and knew immediately he wanted to be part of such a fun and dynamic industry.

“The people surrounding the specialty coffee industry, from the farmers, suppliers and even competitors, are all very supportive of one another,” Dan said. “It is really fun and unlike a lot of other businesses. Our teams work really hard, but we also have a lot of fun following our passion supporting our communities and continually enhancing the guest experience. There are a lot of ways to do specialty coffee drive thru incorrectly. Our focus is continuous improvement and to be always on the cutting edge of beverage innovations and technology.”

The Human Bean is a national coffee franchise that is passionate about creating authentic human connections and sharing quality coffee and service to their community. They were committed to developing the very best coffee drive-thru in Southern Oregon, and from there the demand for convenient, quality coffee and espresso grew.

“Soon after opening our original location in Ashland, we expanded to surrounding cities in Southern Oregon and quickly established a reputation for having friendly, experienced baristas and offering the highest quality ingredients,” Dan said. “We also wanted to help the communities in which we served, and also for the farmers where we sourced our coffee, as well as their other ingredient and supplier partners. My mom came up with the perfectly fitting name: The Human Bean. All of us believe this represents the DNA of our brand as we know people matter most. Our team of amazing store managers and the very best baristas in the industry are what have made The Human Bean successful. Our store teams truly care about their customers and want to assure they not only deliver on The Human Bean quality promise, but also assure their guests leave happier than when they arrived.”

Along with an extensive menu of different drinks and food products, The Human Bean also has an online store where customers can buy apparel, travel mugs, stickers, k-cups, chocolate covered espresso beans, and more.

“Our customers can also download and use The Human Bean app to have access to additional features like a locations list, rewards for signing up, free birthday drinks, and different rewards levels,” Rhonda said. “They can also send an electronic gift card or refer a friend and earn a bonus reward when they sign up and use the app. Even as we expand and open more locations across the country, our brand will stay true to the successful operations on which The Human Bean was founded. With quality products, attractive and efficient facilities, and an exceptionally trained and qualified team, we will continue to serve our communities and create authentic relationships with them through our shared love of great coffee and great service.”

For more info: 541-482-8064. You can also see them (and the locations of all their stores across the Rogue Valley) at And you can like them on Facebook.

Coffee for a Cure starts next month on Friday, October 22nd. 100% of the beverage and food sales will be donated locally to help with preventive care, education, and to support patients going through treatment. “We’d love for everyone to stop by and support this cause,” Rhonda said.